We are all familiar with sales and marketing, we are targets of it on a daily basis and often it's the topic of much heated debate.
Sponsored Tweets and Instagram posts bombard our social feeds, Facebook ads offer deals for products we browsed just minutes before—it's no surprise that we have become cynical of these practices and condition ourselves to ignore these messages.
Have you ever received an email from a friend or colleague similar to this, "Great to run into you the other day, I'm so glad to hear things are going so well for you. We should really get together for coffee or lunch soon!"
If you're anything like me, you quickly become cautious of an innocent note. I hate to admit it, but I've come to learn that messages like this are often followed by a request of some sort. It's almost like when someone gives you a backhanded compliment, "Your presentation was great, BUT I think it would have been more successful if..."
It's becoming harder and harder to get a true, honest message out into the world without others questioning you for an ulterior motive.
For this reason alone we must continue to search out new and creative ways to reach the world around us, not by tricking others into doing what we want, but by connecting with them as a person. Once you get past these defensive walls, you'll be amazed at what journeys others will join you on!
Over the next few weeks I will be sharing some thoughts I have on sales, marketing, and how to differentiate yourself from the noisy world around you—whether you sell product or are trying to be a more influential leader I think you will find these insights helpful.