When it comes to your work, there is a time to stand out and a time to fit in.
Helvetica is a beautiful typeface, but if every road sign was set in Helvetica how would we know when to take caution or when to slow down?
If your message begins to sound like everyone else and if your art starts looking like others you cease to capture our interest. Because we've heard it before and its losing our attention.
There is a time to stand out and a time to fit in.
If you have questions or comments, email me firstname.lastname@example.org—I'd love to chat!