Has the Coffee Gone Stale?
There are a lot of tired and overused visuals in the coffee industry, but the past couple years have been good for the overly caffeinated. Starbucks elevated their brand with better looking reserve cafes, the Land boys from Austin gave Portland's Stumptown a much needed overhaul, and Nestlé purchased a majority stake in Oakland-based Blue Bottle.
While third-wave coffee goes mainstream, there are a few smaller shops that have caught my eye in the process. I hope more designers take note and start pushing their clients to embody a new aesthetic. After all, don't we have enough burlap?
Satan's Coffee - Barcelona, Spain
With a bold, modern, punk vibe, I was pleased to find Satan's Coffee Corner in the lobby of my hotel during a visit to Barcelona earlier this Spring.
Little Wolf - Ipswich, Massachusetts
Light, bright, and playful—who more appropriate to develop this brand than Nashville-based studio, Perky Bros. It's different, it's fresh, and although I haven't tasted it, I bet it does the job.
Camelia Coffee - Sacramento, California
Delightfully simple in concept, Camelia goes hyper local using the official city flower as it's icon and expands on that identity with lively illustration from Benjamin Della Rossa.
If you have questions or comments, email me firstname.lastname@example.org—I'd be happy to chat!