Daniel Patrick Simmons
California Designer & Illustrator

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Childhood Favorite, Redesigned

Nabisco has updated the packaging for "Barnum's Animals Crackers" box by removing the cages and letting the animals roam free. Mondalez International, the parent company of Nabisco issued the following statement regarding the change:

"To continue to make the brand relevant for years to come, we felt this was the right time for the next evolution in our design, now showing the animals in a natural habitat," said Mondelez's Kimberly Fontes. 
 Before - Caged

Before - Caged

 After - Cage Free

After - Cage Free

Some of my earliest childhood memories are grocery shopping with my mom. I don't know if it was my penchant for snacks or what, but it seemed like every time we went I ended up with a box of these in my hands or strung around my wrist.

Although I do prefer the illustration style of the previous design, I'm not opposed to the new look. I imagine it will sit well with the People for the Ethical Treatment of Animals.