Why the Price of Logo Design Doesn't Matter
A FastCompany article made waves recently by sharing a survey that states a logo in 2019 should cost, on average, $1200. As with everything online people have their opinions: too low, too high, not enough room for negotiation.
Overall these results can be helpful for both consumer and creative as fair value for design services can be hard to quantify. Often times there are no physical goods exchanged and a graphic designer will bill a client based on an hourly rate or a project timeline. This fee structure is typically fair, but comes with its own unique challenges.
At the end of the day, nobody likes to be taken advantage of and as the survey suggests having a benchmark of $1200 can be a good starting point, but what matters more than the price is that the client-designer relationship is built on trust.
Whether you pay a lot or a little for your logo you want to work with someone that listens and checks for understanding, is efficient with their communication, and aligns themselves with your vision.
Focus on that first and the price will take care of itself.
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